Google Analytics presents a lot of metrics and most people make assumptions on what they mean based on their names.
Google Analytics Reporting In Excel For Free – Analytics Edge Add-in Lost Time in Google Analytics How can the Average Session Duration be less than the Average Time on Page? In Google Analytics, seeing the time spent on your website or on individual pages is not as obvious as it first appears. This Misunderstood Metrics article explores the concept of time in Google Analytics…or lost time as the case may be.
